Curation
We select products based on how well they help guests rest, recover and wake up feeling better, and on how naturally they fit into the evening ritual. Each product is placed with a clear role in the room, supported by guidance on the in-room tablet, so guests use it, understand it and remember it.
Supply & fulfilment
Wellness technology brands supply devices for the rooms we operate, typically through pilot units followed by wholesale pricing as we expand to new properties. House of Sonno owns these devices and uses them exclusively for the in-room guest experience. They are never resold to hotels or guests.
Consumable brands are introduced to each property at cost for the opening stock. After that, properties reorder directly from the brand, and House of Sonno receives a referral commission on the value of every reorder.
Guests who want a product of their own are directed to the brand. Purchases made with a Sonno code, or with a code assigned to the partner property, earn House of Sonno a referral commission agreed with each brand. Other guest purchases do not.
Brand standards
We present every partner's products in line with their brand guidelines, both in the room and on the tablet. Partners approve how their name, logo and product content appear before anything goes live. We share usage and guest feedback from the rooms, and partners may use approved photography of their products in Sonno rooms for their own marketing.
Request the full document
The complete, signed version is shared with every brand partner during onboarding. For a copy in the meantime, email hello@houseofsonno.com.